Three Things an Email Marketing Product Should Have

Email marketing is the method of using electronic mail to market a service or product directly to an individual. So whenever you send someone an e-mail promoting a certain product, then you are for all intents and purposes doing email marketing. The direct communication that you have with your potential client makes this such an effective marketing strategy. Now you may be thinking, how will I do email marketing? Should I send out emails manually to everyone, everyday? Of course not. That method is very time consuming – not to mention totally unnecessary. What you need is a marketing product that will do the work for you. An email marketing product is a type of software or platform that helps you create customer correspondence, newsletters and other materials for marketing. This software is used primarily to increase sales. But before you think about going out and buying one now, first read on to find out the three things a product should have.

Quick and easy to setup. Choose a software or platform that is simple and easy to setup. It should have a manual that has complete step-by-step instructions to guide you on what to do. You would not want to waste your time on software that is complicated and hard to setup and install. Time is your most important commodity and you would not want to waste any of it.

Can be used even by beginners. Whether you are a pro or beginner, you should select a product that is easy to use. Do not waste your time with complicated and hard to operate software. In the world today where everybody wants everything in an instant you cannot afford to delay or else you might be left behind.

Accurate reporting. Good email marketing platforms such as Aweber or Get Response usually come with regular reports that will let you know how many subscribers you currently have, the number of “click throughs” you got and how many emails were actually read. These features are just the tip of the iceberg because these products have so much more to offer the online marketer. These features and many more will enable you to evaluate how effectively you were able to market.

Top 5 Network Marketing Products

There are literally thousands upon thousands of Network Marketing Products that are offered for distributors to sell. With that being said, a significant component of your success as a Network Marketer is actually choosing a company that you really like with a product that you would really like to sell. The Top 5 Network Marketing Products are the following…..

1. Gold And Silver Assets: The majority of us don’t possess enough of it. Almost all of us need a lot more of it. These are products that no one would be ashamed to sell due to the fact it’s in such high demand right now. The expected skyrocketing of Gold and Silver price ranges over the next couple of years makes these kinds of assets a no brainer.

2. Discount Membership Programs: Times are very hard right now. Anybody could benefit from being able to save money on many of life’s necessities. Possessing the capability to clearly show troubled individuals how they can save hundreds of dollars on things they’re already shopping for is certainly powerful in this day and time.

3. Cosmetics: As long as women possess the desire to look their very best, Cosmetic products will always be talked about as one of the top Network Marketing products to advertise.

4. Energy Products: There is a new found demand for energy items in the industry. I’ve found everything from energy drinks, juices, and shakes, to bracelets and chains. These items are mainly for those who work out frequently, or those people who really feel like they require that extra energy boost through the day.

5. Weight Loss Items: Obesity is a huge challenge in this particular country. As long as this is the situation, there will constantly be a demand for weight loss merchandise. Along with the pills, potions and lotions, you’ll come across distinctive products such as a T-Shirt that is made to work out the abs and pectorals while being worn.

When choosing a Network Marketing Product to advertise, make sure you are able to become a “product of the product”. Your own personalized testimonial of the merchandise you’re selling will go a long way with your potential prospects and consumers. You should also do some market analysis on the item you’re thinking about promoting to make sure that there is an established market for it.

Are The Direct Marketing Products You Are Using Not Working Like You Hoped? Here Is Why

When you are looking for direct marketing products to use for your business you are going to look for the ones that are going to be a good fit for your business.

Your goal is to get noticed, and this is not going to be hard to do when you have the right type of products. There is a reason why you have chosen to get more creative in your marketing, and that is because response has been down.

When you finally decide on the type of marketing products you want to use some of them are going to seem so creative that you figure the response is going to be overwhelming.

The extra money you are willing to spend is going to seem like a good investment. Now when you finally put these products out there with your message on it, you sit back and wait for the avalanche of business you are going to get.

Why the business you were expecting to get never comes.

Using creative marketing products to get your message out there is a good idea, but it cannot be a substitute for a certain thing you have to do if you hope to be successful with your campaign.

You have to be willing to test, test, and test some more if you want to be successful. In fact, you should not even use really expensive marketing products until you have tested a marketing message enough to know that it is responsive to some degree.

What minimal response means when the marketing shifts to better marketing products

Let’s say that you did a plain old direct mail campaign where you used regular envelopes to get your message out there. You might not be expecting a lot, but if the marketing message you used got at least a 1% response then you are good to go.

This goes for almost any type of direct advertising you do. Depending on the profit you hope to make per sale the degree of response needed to be profitable might be even less.

Now these lesser methods are not expensive, and they can be used to test. Once you see that a certain marketing message gets the response you need to be profitable you can change it onto direct marketing products that are going to grab far more attention and probably get several times more the response as using cheaper methods.

Cheaper methods are often not that effective because in a lot of cases the message never gets seen.

Do you know what type of direct marketing products will be right for your business?

Before you decide to go all in with any type of products for your direct marketing campaign seriously, you will want a way to test even these. Some of the products you might find are going to be expensive.

So you will want to go small at first just to see how a small segment of your target niche might respond to them.

It is a good idea to have a budget available just for this. Once you see that a certain products works the way you need it to then you can amp things up. You have tested, and as a result you have taken out a lot of the risk.

Do not rely on the direct marketing products you use to supplement your lack of a good marketing message or a bad design.

These things are very important and will also require testing to make sure you get the type of response you need to with your direct marketing campaign.

Buying Internet Marketing Products – The Two Simple Questions You Must Always Ask Before You Buy

If, like me, you have signed up to several mailing lists from a number of different internet marketers then you will be bombarded with information on new products to buy.

Whether you are just starting out in internet marketing or are a veteran in the field then it is a good idea to check out what the competition is up to, but there is a potential downside to all this and it is a very big downside indeed.

You see there is no point in signing up to these lists if you are not going to open the emails and check out the offers being made to you. However doing this reveals the potential downside because you will be bombarded with many slick sales pitches for the very latest ‘must have’ products on the market. It would be the easiest thing in the world to reach for your credit card and order the product on the spot; after all you want the product and don’t want to miss out on all the free ‘early bird’ bonuses which come to those who take action fast.

Be warned though that you take this approach at your peril because you will end up buying a lot of products which you simply do not need and possibly cannot afford. Remember that the whole point of signing up to all the email lists in the first place is to become a better information marketer and not a better consumer of information marketing products. So, with this in mind, here are the two questions you must always ask yourself before you ever buy another information product online.

Firstly ask yourself: “Can I afford this product I am thinking of buying?”

If the answer is ‘no’ then don’t be tempted to buy it because you don’t want to spend funds you do not have. Instead find another way to build your business and wait until some sales come in from your efforts. You can always then decide to plough back some of these profits into your business and use them to buy a new product which may be useful to you.

If the answer is ‘yes’ then don’t go reaching for the credit card just yet as you have a second question to ponder now.

Secondly ask yourself: “Will this product actually help me with the key area of my business I am working on right now?”

This question is of vital importance because once you have identified that you can afford the product then you must decide whether it will be of any use to you. The best way I can think of to determine the usefulness of a product, which will avoid buying things you will never use, is to limit this concept to the thing you are currently working on. If the product helps you do what you are currently doing faster, better or more efficiently then it may be worth buying. Equally it may be a wise investment if it saves you time or money or helps you make money faster than you would without it.

Another bonus of this approach is that you will no longer buy things which just might come in useful sometime down the line, perhaps in three or six months time. Why is this useful? Well I have found that often when you come to use a product you bought six months ago you are shocked to discover that it has already been replaced by version 2.0 and the first generation product is already out of date.

So by answering these two simple questions before buying another internet marketing product not only will your buying decisions become much easier but you will only buy products that you can actually afford and will put to good use.